To revitalize and update a 25 year old ice cream shop, this rebrand of Udderly Delicious focuses on the unique aspects of the business and its family friendly nature, while still bringing a sense of familiarity to regular customers. By updating their color palette, choosing intriguing typography, and creating a recognizable and friendly icon, the ice cream and mini golf shop’s new look comes together to uplift their entire image.
Slides from the Udderly Delicious brand deck
Growing up in the city that this ice cream shop was founded in, I have awesome memories of going here as a kid. 15 or so years later, and everything looks exactly the same. To give this nostalgic ice cream shop of mine a new life, I decided to create a visual identity that screams fun and funky.
Scorecards for the mini golf course conveniently found within the ice cream shop
Udderly Delicious is essentially one-of-a-kind in the fact that there is literally a mini-golf course inside the shop. You wouldn’t know this as a passerby, as the current branding keeps this cool feature almost top-secret. To bring this to the forefront of the brand, I made sure to include “& mini-golf” in the primary logo, and created a few assets to emphasize the unique activity.
Patterns featuring a golf flag made from letterforms in the primary logo
With a friendly cow as the mascot and icon of the brand, a rebranded Udderly Delicious would still attract the clientele they value most: Families.