IKEA — Lanie Sorrow Studio

IKEA

During my time at IKEA, I created and implemented various graphics for the Charlotte location. Utilizing IKEA’s brand guidelines and information from IKEA’s service office I was able to implement graphics for current sales, market relevance, and to promote IKEA’s key values and home furnishing examples.

I specialized in back-of-house and event graphics, as they were specific to what the staff at our specific store needed at the moment. At IKEA I was able to learn about large-scale formatting and printing and mastered the art of vinyl installation as well.

2024-2025 - Various printed material, vinyl

Various back-of-house designs for operations staff.

MITTZON desk collection vinyl installation. Sized and planned out the formatting of the vinyl to best display the desk options.

Mocktail menu created for a Charlotte specific IKEA Family event.
Design based on the New Year’s collection with hand-painted silver accents.

Exit board to promote new products and events within the store.

Set of banners created for Lunar New Year. Displayed in the admin office to promote diversity and inclusion efforts, and to celebrate the upcoming holiday.